Homegrown company Dabur India has made a remarkable achievement by adding two lakh outlets to its sales network in FY24, making it the leading FMCG player in the country. Chairman Mohit Burman proudly stated that now, 8 out of 10 Indian households use one or more Dabur products, showcasing the trust and popularity of the brand.
With a massive distribution network covering over 7.9 million retail outlets and reaching 1,22,000 villages, Dabur India has solidified its position in the industry. Burman mentioned that the company’s direct reach has increased significantly to 1.42 million retail outlets, highlighting their widespread presence.
Despite the challenging market conditions, Dabur India has continued to innovate and introduce nature-based solutions to Indian households. In FY24, the company launched 14 new products, including mosquito repellent liquid vaporizers, cooling hair oils, gel toothpaste, teas, and shower gels, expanding their premium portfolio.
Additionally, Dabur’s digital-first brands have achieved a combined turnover of over ₹100 crore in FY24, showing the success of their consumer-centric approach. As Dabur looks to the future, they plan to further expand their rural footprint and reach 1.3 lakh villages by the end of FY 2024-25.
With iconic brands like Dabur Chyawanprash, Dabur Honey, and Dabur Amla under its belt, Dabur India’s revenue from operations in FY24 stood at ₹12,404 crore, reflecting their strong performance and market leadership.
In conclusion, Instagram hashtags are an essential tool for increasing visibility and engagement on the platform. By using relevant and trending hashtags, users can reach a wider audience and connect with like-minded individuals. It’s important to do research and choose hashtags strategically to ensure the best results for your posts. Incorporating hashtags into your Instagram strategy can help you grow your following and make your content more discoverable.
#instagramgrowth, #viralhashtags, #socialmediatips, #instagramstrategy, #engagement, #digitalmarketing, #contentcreation