With the acquisition of the digital media rights of IPL, Viacom-18 is all set to become the top sports destination in India. Viacom18 will not only stream every IPL match online over the next 5 years (from 2023 to 2027) but will also broadcast top sports leagues from across the world, including the NBA and La Liga. This TV network on Tuesday made a successful bid of Rs 20,500 crore for Package B (Digital Media) of IPL Media Rights. This is Rs 50 crore per match for 410 matches.
also buy global rights
Globally, Viacom18 has won the TV as well as digital rights in 3 out of 5 international regions, including major cricketing countries. This reputed network also bought Package C with a bid of Rs 3,273 crore. This amount is Rs 33.24 crore per IPL match for 98 matches.
monopoly is over
With this new deal, the monopoly of any one broadcaster in IPL media rights will also end. Sony had acquired the rights for the first 10 years (2008-17) by paying Rs 8200 crore while Star won it for the next 5 years by making a successful bid of 16347.50. Now Viacom18 has acquired the digital rights.
See also, Viacom18 acquires digital rights of IPL, Star gets another chance
Includes even free-dish
With this, Viacom18 is all set to take IPL streaming to over 60 million free-dish homes. Viacom18 has also bought IPL TV and digital rights for major overseas markets including Australia, England, Caribbean countries and South Africa.
‘Mission is to take IPL to every cricket lover’
Nita Ambani, director of Reliance Industries Limited, said about this agreement, ‘Sports entertain us, inspire and bring us together. Cricket and IPL represent the best in India and sports. That is why we are proud to deepen our association with this great sport and this amazing league. Like we have been doing in the past, our mission is to take the great IPL experience to every cricketer lover, whether they are in our country or any part of the world.
See also, on Viacom18 getting IPL digital rights, Nita Ambani said, it is our mission to take the league to every cricket fan in the world
Many reputed brands associated
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment network with many iconic brands associated with it. Viacom18 is connected to crores of people through its network on air, online, cinemas and merchandise. The network has 38 channels for films, sports, youth, music and children, which continuously entertain its consumers.
Large network of film-sports and kids channels
Viacom18 Studios has successfully produced and distributed iconic Hindi films and regional films in India for over 12 years. Viacom18 Sports is the world’s most premium sports television network, providing the FIFA World Cup Qatar 2022, NBA, La Liga, Ligue 1, Serie A and other top ATP and BWF events on the digital platform Voot, in addition to the TV channel Sports18.
75 thousand hours of library on digital platform
Along with the TV channel Sports 18, this network is present on the digital platform as Voot. Voot is one of the leading AVOD and SVOD streaming services in India. It also includes 75,000 hours of Viacom18 network’s library, in addition to Paramount and Voot Originals content.
(Disclaimer- Network18 and TV18 companies operate the channel/website controlled by Independent Media Trust of which Reliance Industries is the sole beneficiary.)
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Tags: Indian premier league, IPL, IPL Auction, News18, Sports news
June 15, 2022, 22:36 IST